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Why Choose a Credit Union?

At the credit union, you’re in control.
Credit unions are unique from other financial institutions in that they are not owned by shareholders; they’re owned by you. This difference is integral to what credit unions are; it’s what sets us apart, and it’s what makes us the better option for you. It means that our efforts are firmly focused on serving your needs. The result is a relationship based on a common goal: your financial success.

Backed by the strength of the national system of credit unions, individual credit unions are able to offer complete money management including the expertise you need to make better decisions for your financial future. Complementing credit union services are a number of regionally and nationally based credit union-owned companies, specializing in the mortgage, trust, insurance and financial planning services.

So whatever your needs, we have the expertise and resources to put you in control of your financial future.

Among Canada’s Largest Financial Institutions
Credit unions are as financially powerful as they are accessible. Credit unions form Canada’s largest group of financial institutions serving more than five million Canadians. With combined assets in excess of $114-billion, credit unions rank among Canada’s largest financial service providers.

With our strength, size, dependability and the expertise to lead you through a lifetime of changing financial requirements, credit unions offer you complete money management. But always, it is our customer-owned relationship that defines us.

Service Excellence
Outstanding personal service is our top priority. Many independent research studies attest to this fact, as consumers consistently rank credit unions ahead of banks with respect to service quality.

For the fourth year in a row an independent survey of Canadians ranked credit unions first in customer service excellence among all financial institutions as a whole*. We also ranked ahead of all banks and other financial institutions in the following categories:

• Values My Business
• Financial Planning & Advice
• Branch Service Excellence

Credit unions shared first place in the following categories:

• Recommend to Friends & Family
• Telephone Banking Excellence

Secure
Nova Scotia's credit unions are financially fit. We have more than $1.6-billion in system assets, follow strict guidelines of sound business practices and have the backing of the Nova Scotia Credit Union Deposit Insurance Corporation. When it comes to deposit insurance, Nova Scotia credit unions provide the most comprehensive deposit insurance and stabilization programs of any financial institution in Nova Scotia.

Customer-owners are covered up to $250,000 per account and, through multiple contracts, coverage on RRSPs is unlimited. For more details, visit Nova Scotia Credit Union Deposit Insurance.

*The Synovate Customer Service Index (CSI) 2008 survey was conducted with a total of 124,000 demographically and regionally representative Canadians. The Best Banking Awards for 2008 were based on the cumulative total of 35,000 responses for the year ending August 2008. The CSI survey has been conducted since 1987.